Why COEX Convention?
Located in the heart of Gangnam, COEX is Korea's largest convention center. Over 200 exhibitions and fairs are held here annually, with more than 10 million visitors each year. Having covered Gangnam for over 10 years, I've realized that keeping up with COEX events alone lets you stay on top of the latest trends and industry insights at a glance. Today, I'll share the must-see COEX events for the first half of 2026 and how to make the most of them.
Top 5 COEX Exhibitions to Watch in the First Half of 2026
1. Seoul Living Design Fair 2026
This is Korea's largest living and lifestyle fair, held every spring. Over 1,000 brands participate, showcasing furniture, interior design, and kitchenware, with special on-site sales.
- Expected dates: Mid-March 2026 (4 days)
- Venue: COEX Hall A & B (full halls)
- Admission: Free with pre-registration, 15,000 KRW at the door
- Pro tip: Visit after 4 PM on the last day when discounted sales of display items begin
2. Seoul International Book Fair 2026
An annual celebration for book lovers. About 500 domestic and international publishers participate, with author signings and lectures throughout.
- Expected dates: Early June 2026 (5 days)
- Venue: COEX Hall A, B & C
- Admission: Adults 8,000 KRW, Youth 5,000 KRW
- Pro tip: Show your Kyobo Bookstore membership card for a 2,000 KRW discount
3. Seoul Coffee Expo 2026
A must-attend event for coffee enthusiasts. Experience everything coffee has to offer, from tasting beans from around the world to barista competitions.
- Expected dates: Mid-April 2026 (3 days)
- Venue: COEX Hall D
- Admission: 10,000 KRW with pre-registration, 15,000 KRW at the door
- Pro tip: The tasting vouchers provided at entry allow you to sample over 20 cups for free
4. Baby Fair 2026
An opportunity to purchase maternity and baby products at discounts up to 70%. It's a mecca for expecting mothers and new moms alike.
- Expected dates: February, May, August, November 2026 (4 times a year)
- Venue: COEX Hall A & B
- Admission: Free with pre-registration
- Pro tip: Visit on opening day morning for