About SM Town COEX Artium
SM Town COEX Artium is SM Entertainment's cultural complex located inside COEX in Samseong-dong, Seoul. This space allows you to experience the world of SM artists including EXO, NCT, aespa, Red Velvet, and SHINee, making it a dream destination for K-POP fans.
Main Facilities
SM Artist Hologram Theater
Experience SM artists' performances vividly through cutting-edge hologram technology. It provides an immersive feeling as if you're at an actual concert.
SM Museum
An exhibition space chronicling 30 years of SM Entertainment history. You can see the history from H.O.T. and S.E.S. to currently active artists at a glance.
SM Goods Shop
A large store where you can purchase official goods and albums from SM artists, as well as SM Town COEX Artium limited edition items.
SM Cafe
A concept cafe where you can enjoy artist-themed drinks and desserts. The menu changes seasonally and photo zones are available.
Visitor Information
- Location: B1F, COEX Mall, 513 Yeongdong-daero, Gangnam-gu, Seoul
- Hours: 11:00 AM - 9:00 PM
- Closed: Open year-round (Closed on Lunar New Year's Day/Chuseok Day)
- Hologram Show: Separate reservation and ticket purchase required
Transportation
- Subway: Connected to Samseong Station Exit 5, 6 (Direct access to COEX Mall)
- Bus: Get off at Samseong Station bus stop
Nearby Attractions
Located inside COEX Mall, you can also enjoy Starfield Library, COEX Aquarium, and Megabox. Dining and shopping are all available in one place.
Tips for Fans
Hologram shows are popular, so advance reservations are recommended. Special events are held on specific artists' birthdays and anniversaries, so check the official SNS.