The trend keyword announced by Trend Korea 2025 is SNAKE SENSE. Here are the 10 key keywords selected for the Year of the Snake.
SNAKE SENSE Top 10 Keywords
- Omnivore: Free consumption not bound by specific trends
- Aboha: A lifestyle pursuing ordinary days
- Topping Economy: Selective additional consumption for individuality
- Gradation K: K-culture mixing globalization and localization
- Material Charm: Pursuing physical experiences in the digital age
2025 Consumer Trend Outlook
Luxury consumption is declining, while value brands like Musinsa Standard and Ably are gaining popularity.